If you want to find the latest metrics news, you can find useful resources at your fingertips. Management and theories encompassing it has been a thing of the past. The modern approach of management theorist is to discover the optimal methods of management and organizational leverage. This has given birth to exclusive models of performance analysis like BSC, KPIs and metrics. While BSC has been designed successfully to approach various management spheres like human resources, customer relations, or finance, the organizations using BSC are now being able to make the most out of various management and performance improvement approaches. Needless to say, much importance has been given on metrics. If taken seriously, the successful application of BSC, metrics or KPIs can bring wondrous improvements in the organization.There are different forums that feature the recent metrics news. In fact there are a number of on-board forums out there that are dedicated to discussions and featured news results on BSC or metrics. Reading those on a regular basis can really broaden your vision and viewpoint regarding the all round performance appraisal and leverage of the organization. What benefits most managers and policymakers is that, these forums patronize and instigate open debates, as well as free flow of information among BSC or metrics enthusiasts, many of whom are BSC Scoresheet students or professionals. Even if you are just a beginner in the arena of BSC performance appraisal or the application of metrics, you need to know the latest breakthroughs on metrics and how it impacts the modern day management leverage systems. Without this knowledge, you can’t the best out of what you have learnt in the BSC coaching sessions.There are some newsgroups or metrics user groups that help you stay updated on metrics news. But the most valuable input from these services is perhaps the updates on upcoming training schedules that are either inspired by or somehow related to metrics. The great thing about these training schedule updates is that, in addition to updating you on the date and time of the training course, they also provide brief description of the topics and issues covered in the training programs. Fortunately, many of the 21st century training programs are offered as on demand BSC webinars. This means, organizations can now train their employees by arranging interactive webinars on the current practices, basics and the latest developments of metrics. It really is that massive! And not to mention the fact that the number of coaching services is increasing day by day.Metrics coaching services really can help you better understand the managerial aspects like understanding how competent the employees are performing for the betterment of the business. Every single year, 1000s of businesses end up losing fortunes in revenue because of the inefficiency of their employees. Regular news updates on metrics can help you deal with that better. In other words, getting knowledgeable on these aspects currently help you in learning the extent to which the workforce is capable or efficient. And the benefit of getting regular updates on metrics news results is that you also get recent developments that relates to employee management and HR development score cards that you can use for tracking the efficiency of the employees. Understanding, generating and analyzing is another example of such performance statistics appraisals. Overall, it puts you to a better position for staying tuned to the most recent metrics news and developments.
Tag Archives: Finance
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.