Qualifying for a loan on an investment property can be difficult for several investors, considering the rules and regulations required to meet, financial concerns for a down payment or credit ratings to qualify for a particular loan, so as you continue on in this article find out the difference and breakdown of conventional and non-conventional loans to give you a better sense of what to expect as you apply for a home loan.Conventional LoansConventional loans are any mortgage loan that is not guaranteed or insured by the federal government however they are considered to be mortgage loans that follow the guidelines of government sponsored enterprises (GSE), such as Fannie Mae or Freddie Mac. The conventional loans are then broken down into conforming or non-conforming loans.Conforming loans follow terms and conditions set by Fannie Mae and Freddie Mac.Non-Conforming loans do not meet the requirements of Fannie Mae or Freddie Mac, but still considered conventional loans.The conventional loan is typically recommended if the investor is unsure of their credit score or not financially stable to make a significant down payment. This loan is ideal for investors who need flexible payment options or looking to receive low closing costs.Requirements of a Conventional Home – The home buyer must invest in at least 5% -20% of the sale price in cash for the down payment and closing costs. For example, if the sale price is $100,000 the home buyer is required to invest in at least $5,000 – $20,000.Eligibility – This loan can be used to finance primary residences, second homes and investment properties, along with capabilities to purchase warrantable condos, planned unit developments, modular homes, family residence of 1-4 and manufactured homes.Conventional Programs Offer the Following Loans – Fixed rate loans – Most often Conventional Mortgages are fixed-rate mortgages and typically your interest rate will remain the same during the entire loan period. Of course in a fixed rate Conventional Mortgage you will always know the exact amount on your monthly payment and how many payments remain.Adjustable rate loans – The initial interest rates and monthly payments for an adjustable rate mortgage (ARM) are relatively low, but can change throughout the life of that loan.Non-Conventional LoansThe non-conventional loans are just the opposite of conventional loans, as there can be several surprises appearing not to mention taking into consideration the adjustable rate mortgage (ARM) on this type of loan. The surprises of non-conventional loans are particularly directed towards those who are under in their mortgage. If you are considered to be one of those homeowners underwater in your mortgage find out if you’re required to any of the following:1. Change in future interest rates2. Loans of interest and principal never go down3. Large payment due at the end of loan4. Lender has authority to change amount you pay if certain instances occur.The adjustable rate mortgage (ARM) begins with a rate that may start off low and could go lower, or higher, depending on several factors. This is the unknown for how much you will pay on the future of this loan. Two other types popular unconventional loans include interest only loans, and loans with a balloon payment (a big payment at the end of the loan period).Requirements of a Non-Conventional Loan – According to Mortgage311, federally backed non-conventional mortgage loans frequently come with low or even no down payments as well as lower credit score requirements. For example, down payment requirements for FHA-insured mortgage loans can be as low as 3.5 percent. Qualifying credit scores for non-conventional mortgages, however, can be as low as 540, though lenders typically require a 640. Depending on the non-conventional mortgage loan product, interest rates may be higher than conventional mortgage rates.Eligibility – Applicants for this loan will need to meet requirements, as not every loan product insured or guaranteed by the federal government is open to every homebuyer. For example, VA mortgages are only eligible to military veterans or family members. Mortgage loan products offered by the USDA typically are available to low-income rural homebuyers. The federal government’s main non-conventional loan product, the FHA loan, is open to almost all first-time homebuyers.Whichever loan you choose or are required to apply for, be sure to do your research and understand the benefits, consequences and requirements before you become a home buyer. This breakdown of Conventional and Non-Conventional Loans should help prepare you for the “surprises” before unexpected interest rates rise or large payments are due at the end of your home loan.

The power and dominance of content has increased manifold in the recent years, as content has the ability to transform a business completely. There are many companies that are producing content over decades, and they are still doing it. This is mainly because of tremendous benefits possible from content, provided it is marketed in a correct way. There are many factors that are required to be considered in doing appropriate content marketing.As for example, it is important that the content to be marketed should be targeted to specific audience, and it should provide relevant message to the target audience selected. It is also important that the content to be produced should be free from any kind of errors, and it should also refer to facts and figures, so that its overall authenticity can be proved to the intended target audience. The content to be marketed should have the potential to be sharable because social media has a significant impact in making content available to intended target audience easily. The selection of appropriate marketing medium is important, as the use of article and blog posting sites such as Forbes, Entrepreneur, and Huffington Post provides a good platform to reach millions of visitors, and the trust factor on the content posted on these reputed sites is also higher. By way of considering these strategies, it can become possible to do content marketing in an efficient way.According to Alex Ionides, there are different important ways in which efficient content marketing pays off an organisation. The benefits from content marketing are far better as compared to the benefits possible from traditional marketing methods utilised by most of the organisation. The most important reason for which content marketing is attracting more and more of attention is because people have shown interest towards online media such as social media, blogs and websites in order to gather relevant information. The medium such as television is not considered as the primary source of getting information especially by the younger generation of people. There is increasing level of trust shown by people especially on content in order to make relevant decisions. Content marketing has been emphasised more because it is not only attractive, but it has also been beneficial in generating significant amount of revenue. The prediction with respect to the revenue generation from content is expected to the voice US dollar 300 billion by 2019. This indicates the possibility of generating positive returns from doing content marketing in an efficient way.Content marketing is beneficial in the sense that it accounts for less effort and cost as compared to outbound marketing strategies applied for marketing businesses. At the same time, content marketing also accounts for generating higher leads as compared to outbound marketing strategies applied by organisation. There are thousands of promotional messages that are used by companies in order to target their customers. However it becomes annoying for people and they do not respond to any of those promotional messages that are placed in front of them, and simply ignore them. What they prefer actually is non intrusive content that they can easily access and rely on. With this strategy of content marketing, it can be possible to build a good customer base and at the same time, it helps in developing the brand profile as well. However it is important to intelligently pitch the content among the target intended audience through different channels, in order to achieve better pay off from content marketing strategy. The use of social media, email marketing, info-graphics, and also the consideration of video in providing relevant information is important, from the point of view of seeking the attraction of intended audience.Content is also highly valued by search engines like Google, and it pays significant importance to unique and quality content. Websites and blogs that provide unique and relevant content have better chances of getting indexed in major search engines, and this provides a good platform to marketers in reaching the intended target audience. However the content strategy needs to be right so that it’s easier for the search engine to index and promote it at the top to allow users to easily access to it. The conversion rate is also significantly higher among the customers in selecting a particular product over others after being informed through relevant and appropriate content. According to a study, 77% of people read online reviews before making a decision to purchase a product. They rely mostly on reviews rather than on the word spoken by sales people. The decision to purchase a particular product is highly influenced by the reviews seen by them across different online platforms. Getting positive reviews is therefore an important strategy from the point of view of doing efficient content marketing.With search engines supporting unique and relevant content, and people looking for authentic information, businesses should focus on targeting these areas to promote their content. Content marketing is an important strategy for businesses to achieve a great level of success. The probability of achieving multifold benefits in higher in case of content marketing as compared to traditional outdoor marketing strategy provided it is applied strategically.Further details on marketing strategies can be accessed at: https://australianassignmenthelp.com